I agree with where the marketing space is heading; a fairer revenue share with users and publishers (/networks).
It will definitely be more complex.
How do you see this working in a world with private activities and value accrual? I see that we are in a temporary phase of "everything being public" in Web3 / crypto, but we will soon move to everything being private.
Great post with fantastic historical context.
I agree with where the marketing space is heading; a fairer revenue share with users and publishers (/networks).
It will definitely be more complex.
How do you see this working in a world with private activities and value accrual? I see that we are in a temporary phase of "everything being public" in Web3 / crypto, but we will soon move to everything being private.