Coinbase Wallet is joining the Spindl network
The biggest wallet-connected ads system just got bigger
Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.
Thomas Davenport, JC Beck, The Attention Economy (2001)
Our vision at Spindl has always been to build a transparent and open advertising ecosystem that seamlessly connects onchain apps looking to grow with the right users, and to do so across consumer apps and blockchains. That vision is only accelerating since Spindl joined Coinbase. Today, we’re excited to announce that we’re bringing Coinbase Wallet into the Spindl ads network.
Coinbase Wallet, one of the most popular self-custody wallet apps, serves as a gateway for millions to transact onchain. We’ve worked with the Coinbase Wallet team to build sponsored posts that seamlessly merge with the user experience. These aren’t your typical, blinking banners ads: it’s native content appearing alongside other organic recommendations. Users can go from seeing the post to making a transaction in just a few taps, all in one place.
With the addition of Coinbase Wallet to the Spindl publisher network, we now offer the largest crypto-native, wallet-connected ad network in crypto, full stop.
As with any Spindl publisher, you can use all of the usual Spindl analytics, attribution, audience segmentation, and targeting tooling on the new Coinbase Wallet inventory. Whether you want to target wallets above a certain balance, or that have done trades of a certain size, or if you simply wish to upload your own custom wallet audience, the Spindl ads-buying platform lets you do just that.
We’re thrilled to expand our reach to millions of Coinbase Wallet users. That said, Spindl remains neutral, multi-chain, and open to working with all builders.
As with everything on Spindl, you only pay if your offers perform: once you’re set up with Spindl, you can choose what offchain or onchain actions you want to drive, set your cost-per-action (CPA) bounty or rev share (CPV), upload some creative, and your content starts appearing inside Coinbase Wallet. You can pay for the ads in USDC, or even work with our team to find other onchain payment alternatives.
We’re thrilled to expand our reach to millions of Coinbase Wallet users. That said, Spindl remains neutral, multi-chain, and open to working with all builders. Advertiser and publisher data are kept separate on distinct sides sides of the marketplace, something we’ve built into the Flywheel protocol that’s launching later this quarter.
If you’re building on any chain supported by Coinbase Wallet, from EVM to Solana, and are looking for user growth, reach out to us.
And if you’re a consumer app with wallet-connected (or wallet-enabled) users that wants to add a new revenue line-item, also reach out.
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Could we build funnel campaigns on top of Spindl? Like promoting Morpho on Coinbase Wallet and get users on a subscriber/wallet list. Then, using Notify (XMTP communication) we could send remainders, notifications, CTAs... just to keep the user engage. All in a Web3 environment (we could also implement email campaigns)
I've been wondering if we could implement some "e-commerce tactics" into Web3 and Spindl looks like the missing piece to do this.